by Nicko » March 18th, 2008, 4:29 pm
Proof in point:
"In work to be published in the April issue of the Journal of Consumer Research, Professors Gavan Fitzsimons and Tanya Chartrand of Duke, and Gráinne Fitzsimons of Waterloo, found that even the briefest exposure to well-known brands can cause people to behave in ways that mirror those brands’ traits. "
http://www.physorg.com/news125073871.html